Columbia vs Baruch: The battle rages on!!!
Columbia is more famous but one of the main reasons that it is in the top of the list is its reputation. Their classes have many students (fin math has 60-70 students) and teaching gets less personal. Don't get me wrong, it is probably one of the best in the country, but in a specialist master you need more efficiency than fame.
Baruch is half price than Columbia, guarantees you paid intership between 2nd and 3rd semester, and a high paying job right after your graduation. The faculty is excellent and care about your success, you get to have a mentor during your MFE, alumni and financial professionals, and the small size of the class makes it easier to comprehent the material. They are committed and provide you with expert knowledge and a valuable network to get employed right away.
Of course, there is still the argument that everyone knows Columbia outside of New York and Columbia will help you with any job application later, while Baruch only guarantees you the first job in some major cities, then it is up to you. But most of the times is up to you.
Personally, I choose Baruch over Columbia. I am recently doing the Pre-MFEs in Baruch and I am extremely satisfied. They are super intelligent and with great sense of humor. Great environment, makes you feel part of the group.