Business schools must be run like businesses

[Andy Nguyen]

Let us not forget that academic programs are like products. For a product to have a long-term future in the marketplace, it must be produced at a low price and its quality must be better than that of others. There must be some uniqueness in the program to generate sufficient demand to make it financially viable on its own and not a drain on the limited financial resources of the business school. Failure to do so will result in a fate similar to that of General Motors and Chrysler

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