Depends on what your essay/context. I considered 6 month - 1 year after getting accepted (presumably), I know it doesn't make as much sense but I am a part time student so if I were to write after I graduate, it would be 3 years+, so the horizon is too far off.
and i should have been more explicit...short term includes graduation up through three to five years, not just what you want to be doing three years out. in other words, you should basically say where you want to start after graduation and why. at a BB, vp will generally come two to three years after associate entry anyways.
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