Dear Sir,
While you have some valid arguments, I have to respectfully disagree on a few points
Why should they? People are coming to these programs regardless so, why should they advertise it? It might be good or it might be bad. You post these numbers to attract students. The issue is that once you start to do it, you have to do it all the time if not there are going to be red flags raised all over the place.
This explains why some programs DONT WANT TO post their stats. You can be held liable if you put on some deceptive marketing materials.
Saying "Traditionally, we have successfully placed our students in positions on Wall Street. Our placement rate has been close to 100% the last few years" is a very VAGUE point.
Close to 100% means a lots of thing. It can mean 90% and in a program that admits 60+ students a year, it means 6 of them couldn't get jobs.
Well, traditionally, everyone got job in the hot market. The saying above didn't specify when. What is the placement rate NOW in this market ?
...as a business standpoint, why should a school that is already famous should advertise it?
Because they are banking on the brand of the university as a whole to sell A-Z. It's true that top university usually has really good programs. We all know that MFE is a niche program and the relation between the big university name and quality of its MFE program is not always positively correlated.
This gives a small public liberal art school like Baruch a chance to put out a very strong MFE program that can directly compete against programs from top universities like NYU,
CMU, Columbia,etc.
Even more, it looks like there is a lot of demand to get into a MFE program regardless what they are. So, like in the market, there will always be somebody to buy into any program regardless if their views are good or bad. Sometimes people don't want to wait.
There is always a market for students who can't make it to the more competitive programs. There are always suckers out there who bought into anything. Just like on Wall Street.
In a hot market, if you cook a product, there is usually somebody who is going to buy it, right? The same apply to MFE programs. Regardless if they are good or bad, somebody is going to be willing to pony up the money, so why should they advertise?
This has been true for the past few years when the job market was hot and demanding for mfe graduates is high. If people have a high chance of recouping their 100K investment after school, they don't give it a second thought.
Now, people start paying more attention to the job stat, placement service at each program. I have never seen anyone critizing the placement service at Columbia, NYU, Chicago the last few years. Now, people are calling, emailing the directors, students to try to get a closer picture of what is going on.
For all I know, the lack of job stats are negatively affecting those programs. You can get by in good times, but not in this market condition.
Also, I have never seen any other program as in Computer Science for instance, advertising their placement, so why should they start now? This is all common sense.
I have a big disagreement over this. You can't compare CS degree to professional programs like MFE/MBA.
As far as CS degree is concerned, it is just another degree that thousands of university produce every year. I don't see it any different than an English, History degree. The students got the degree and go find a job themselves using the school career service, website, etc. The dept which produces that degrees are done with them. They have no obligation to place their graduates.
It's different in MFE program. Placement is a HUGE, HUGE part of it. Why would anyone in their right mind paying 100K just to get a degree and left to navigate the job market themselves. In most case, the help from the program is worth the tuition itself.
Some feel more compelled to help their students than others but that's another discussion.